This proposal was created for the Unified State Lab Facility in Salt Lake City. "Aletheia" means Truth, in Greek. The purpose of the facility is to deliver critical lab services to the Bureaus of Forensic Technology, Toxicology, Environmental Services. In all these areas, scientists dive deep to discover the facts, the essence, the truth. Our concept was an analogy to finding the pearl in an opening shell.
A Personal Story
The Pearl is a metaphor for something rare and fine and symbolizes wisdom acquired through experience. As with every aspect of the Lab, discovery requires a deep dive into an ocean of possibilities.
As you'll see in the video (last image), the pearl itself hides the grain of truth.
And the truth is, we can't figure out why we didn't get this job!